Market Egypt carries out research projects using a broad spectrum of research tools. This helps us to find optimal solutions for our Clients to meet their goals and objectives.
We never limit our Clients by strict frames of our “branded” products, each method described in this section may be adapted to specific needs with observance of all professional norms and standards.

1- Face-to-Face Interview
A face-to-face interview is the method most widely used in the research of any topic and based on a direct meeting between interviewer and interviewee. By personal communication it is possible not only to obtain much more information, but also to use visual materials (cards, pictures, packages, logos, etc.) to encourage response. A face-to-face interview does not bore a respondent and ensures full and accurate data. The choice of optimal interviewing method depends on research objectives and is agreed upon with each Client.

2- Focus Group Discussions
Focus group discussion is the most widespread research method used in qualitative studies.
FGD are used for:

In-depth study of consumer motivation (brand choice, product or service usage, for instance);

Generating ideas for communication strategy, product or service positioning;

Package, advertising, brandname and slogan development;

Measurement of consumer and purchase behavioural patterns.

In addition to focus groups, depending on the research objectives, Market Egypt researchers also efficiently apply other qualitative techniques, as follows:

Mini-groups with 4-5 participants, providing more intensive discussion;

Dyads, triads (e.g. family couples, families, colleagues);

Peer-groups (homogeneous groups by interest, colleague groups, etc.)

Super groups (group surveys with 15-25 participants, combining qualitative and quantitative elements).

3- Telephone interview
Telephone interview is the most economic way of surveying people, requiring less transport expense and time. In the Egyptian situation the use of this method depends on telephone penetration and appears to be expedient for conducting interviews in the big cities of our country.
We can conduct Telephone surveys across Egypt, This allows us:

To obtain a rapid result on a wide sample of the population of Cairo and other big cities;

To provide a new level of quality in data collection and processing;

To provide a convenient interface for registration of respondents’ answers;

To obtain the most reliable and accurate data

To increase a project’s profitability.